Blogging is one of those things that everyone has an opinion on. It’s also one of those things that everyone does in different ways. Some of us blog for a living. Some of us blog for a fun or a hobby. Some of us write every day, whilst some of us write a couple of times of week. Recently I’ve been posting every day, and pretty much have been since I finished work nearly 3 months ago. Posting every day is fun and hard work, you need content, and ideas to write about. I’ve found that I’ve changed how I blog over the past 3 months, and I wanted to share with you some of the things that I’ve been doing to help with my blogging:
- Plan, Plan, Plan. That goes without saying. If you’re writing and posting every day, you need to know what content is going live when, and when you need to write it. I have a very loose schedule set out for each day of the week, which helps prioritise my writing. It’s important to have flexibility in your schedule, just in case any last minute sponsored posts or reviews come in that you need to make live in a couple of days.
- Varied content. I try as much as possible to have varied content, this helps to keep the viewer interested, but also appeals to a larger audience. My blogging week roughly looks like this: 2 x parenting posts, 1 x blogging specific post, 2 x product reviews or sponsored posts, and my #fortheloveofBLOG Linky post. As you can see I try to vary it as much as possible, and provide a balanced mix of content, as I wouldn’t want a blog that is full of product reviews.
- Content ideas. Most of ideas are thought up during my walks with the little one in the buggy, or whilst I’m doing something at home. I try really hard to make my posts as relevant to day-to-day life with the little one, as that’s the main reason why I set up this blog in the first place, so it’s important that I stay true to my blogging roots. Sometimes I think of an idea, and it’s gone the next minute, so where possible I’ll capture it in my phone or in my notebook, whichever one is closest to hand.
- Trello. I’ve heard mixed reviews of this tool, it’s useful for me, but it’s also just another thing that I need to manage. I basically use it to keep a snapshot of all my ideas and blog posts I have to write. My Trello boards include a Pending column which is used if I have any reviews or sponsored posts in the pipeline. I then have a Blog Posts column which I use to list all the blog posts that I could write. Then I have a To Do column which is full of post ideas that I could write for the week, and any product review and sponsored posts that I have active at the time. My last column is Done, and I will move all complete blog posts from the Pending, Blog Post, or To Do column once they are live. Tick.
- Scheduling. All my posts are scheduled to go live. There is nothing better than having a bank of posts ready to go. It takes away that feeling of “s**t I’ve got nothing to write about”, or “I’ve got nothing to go live today”. Most of the time I write my posts the previous day and then schedule it to be published at 7am the next. A top tip from me is to set your posts to go live at the same time each day, that way your followers will know when to expect a post from you. I also find putting a post live in the morning is the best time, versus late in the evening, as you then have the whole day to promote it across social media and build traction with your readers, so you should see your stats increasing.
- Social media scheduling. Just like scheduling blog posts, I use social media scheduling tools for promoting my posts throughout the day. There are so many tools out there, just have a search on the internet, some of the most popular ones are Buffer, Social Oomph, Tweet Deck and Hootsuite. At the moment I’m using Buffer (the free one) to schedule 10 x Tweets a day. Having learned from Digital Mums is 10x Tweets a day is an optimum number for promoting content. The rest should be interacting and engaging with other bloggers or brands. I also use the Revived Old Post Plugin with WordPress, and I find that this brings quite a far bit of traffic, but I realise it may look a bit spammy. As well as this I promote all my posts on my blog Facebook page, and share on my personal page, which depending on the post brings me the most traffic. And, I also put all my posts onto StumbleUpon too!
- SEO. When I started blogging I had no idea how I could use it. I installed Yoast and I make sure that all the sections are completed at the bottom of the post. The first is starting with your Focus Keyword, this is often what the post is about. Then set your meta keywords which are key pieces of content throughout the blog post and are also searched by Google. Lastly I update the Meta Description making sure that this includes my Focus Keyboard, but also a little bit about the post. This information is important as it is seen in Google beneath the page title, and in Facebook when you share the post. I’m no expert in SEO and there is so much more that I can learn, but I hope for now I’m doing the basics right.
So that’s how I blog. I hope you found this post useful? I would love to hear if you have any top tips for blogging that I can take on board too.