Why I signed up to the Digital Mums Social Media Management course

Setting outside in the garden working

The Digital Mums courses were something that I had seen on my maternity leave. Facebook was clever and was sending me targeted ads presumably picking up on words within my feed such as “maternity leave” and “returning to work”. I also became aware of the company through my blog, where I saw so many blog posts about the need for flexible working. I guess I always had it in the back of mind that I wanted to do the course when I returned to work, and once I resigned I knew it was the right thing to do. There are many reasons why I signed up to do the Digital Mums Social Media Management course, and here are just a few.

  • My blog. Setting up my blog opened my eyes to other opportunities. It made me see that I could do different things other than being a Senior Project Manager working in advertising. It also made me realise that I love the social media side of blogging. I love seeing how it can make a difference to blog traffic and engagement, and how it made a difference to my blog posts.
  • Flexibility. I originally went back to work full time, then dropping down to 4-days a week after feeling like I never saw my daughter. Having dropped down to 4-days a week it still felt that I was working all the time; at weekends to make up for not being in the office on a Monday, and in the evenings. That’s just the way with advertising. That’s not to say my company were not flexible, but what I wanted was something offering more flexibility, the option to work from home, and the option to fit around childcare. I knew that by doing the Digital Mums course, I would be upskilling and learning a new role, that would allow me to do just that.
  • Positive change. After spending 10 years working in the same agency, I needed a change. I knew that I didn’t want to go back into another advertising agency doing the same role, partly because it would be hard to find another part time Project Management role. I wanted something different, something that I could gain value from, but also offer my skills at the same time. I’m hoping that the Digital Mums course will allow me to do just that, and at the end of it I hope to have clients of my own.
  • Something for me. It’s been a long time since I last studied or wrote assignments, and I actually quite enjoyed that (the inner geek in me is coming out). I wanted to do something that would benefit me, and to start learning again, but also something that would benefit my career, and have a positive impact on our family’s future. I think that anyone would agree with me that after having a baby who has been attached to you for a year, it’s always nice to do something for yourself.
  • Career. I still want a career, and dropping out of the advertising rat race is not the end of my career. In fact I see it as the start of a new chapter. I knew that once our daughter starts going to school it would be really difficult to keep doing what I was doing, due to the long hours. I didn’t want to be paying for breakfast and after school clubs to top and tail the school day. I wanted to start building a new career early, whilst I’m still relatively young, and have myself set up in a stable new career once the primary school days are upon us.

So that’s my reasons for signing up to the Digital Mums Social Media Management course. There are two courses available, and I’m on the Associate Programme where you run a live campaign for an actual client. I’m doing this course as I’ve got a background in advertising and marketing, but if you’re thinking of signing up and haven’t got this, there’s another programme where you learn the same but without the client.

I’m really enjoying it so far, and I’m just about to start week 5. My peer group is lovely, and we have a brilliant supportive What’s App group to keep us going when it gets a little tough.

If you’re thinking about signing up to Digital Mums, have a chat with their leads to see if it’s right for you. I know that I certainly do not regret my decision to leave advertising and sign-up to the course.

I’ve also got a new section on my blog for Career, keep an eye on this as I’ll be regularly updating this with my progress to date, and other relevant topics. Watch this space…

Claire x



  1. Leigh July 19, 2017 / 4:14 am

    Hi Claire,
    Hows it going with the digital mums course? I’m thinking of joining after my career in adverts I sing crashed to a halt after children. I’d value a quick email if you have time. Thank you !

    • The Pramshed
      July 19, 2017 / 8:36 am

      Ooh great! Well any questions just let me know x

  2. The Mummy Bubble July 19, 2017 / 8:11 am

    So inspirational that you’re making such a big change and it’s paying off. Glad you’re enjoying your new path so much. Flexibility is definitely the goal when it comes to working and family. It’s great you’ve found something that you’re passionate about x #fortheloveofblog
    The Mummy Bubble recently posted…A parent’s sickness survival guideMy Profile

    • The Pramshed
      July 19, 2017 / 8:36 am

      Yep unfortunately it is just Mums. There should be a Digital Dads course too

  3. Bec Webb July 19, 2017 / 9:32 am

    That sounds great! It’s brilliant you’ve found something new to get your teeth into, while meeting all your needs as a mum! Perfect! #ForTheLoveofBLOG

  4. justsayingmum July 19, 2017 / 9:57 am

    Claire I’m seriously interested in signing up for this. The community seems so supportive. I will be in touch with you about it for sure. I’m so glad you’re enjoying it so much #fortheloveofBLOG
    justsayingmum recently posted…Have I Been Enough?My Profile

  5. Let your light shine Mummy July 19, 2017 / 12:15 pm

    This sounds exciting, good for you signing up to something new. I hope it goes well, and look forward to reading your updates. xx #fortheloveofBLOG

  6. Helen @Talking_Mums July 19, 2017 / 4:28 pm

    So glad to hear it’s going well Claire. I’m still trying to decide between the digital mums course and a very similar course on Udacity. Hope it continues to go well x

  7. Kiri July 19, 2017 / 9:43 pm

    Good luck with the course Claire, it sounds really interesting and something I’d love to do myself one day! #fortheloveofblog

  8. Louise July 19, 2017 / 11:00 pm

    Good luck with this, my friend did the same course and she is getting plenty of work from it! #fortheloveofBLOG
    Louise recently posted…What My Kid Wore WednesdayMy Profile

  9. jen @ thehollyhockdoor July 20, 2017 / 1:49 am

    Sounds like a really interesting class and a great way to transition into a new career! Hope to hear more about it when you’re finished! #fortheloveofBLOG
    jen @ thehollyhockdoor recently posted…Y NotMy Profile

  10. Claire July 20, 2017 / 9:26 am

    I’d love to do something like this in the future. Don’t feel ready now but something to aim for maybe. #fortheloveofblog

  11. Helena July 21, 2017 / 1:48 pm

    It is wonderful that you are not stagnating in a role but enjoying doing something for you that sounds both challenging and rewarding. #fortheloveofBLOG
    Helena recently posted…Word of the Week: FrugalMy Profile

  12. Rachel July 21, 2017 / 10:00 pm

    How exciting to start a new career for yourself! Good luck with the course! #fortheloveofblog

  13. Jenny (Accidental Hipster Mum) July 22, 2017 / 9:06 am

    Oooh this is very exciting! I’m quite interested in this but I haven’t got the experience so I might look into the one without a client. I need to do better with my own social media management, I’m a bit crap!

    Jenny (Accidental Hipster Mum) recently posted…#MyCustomSign – It Must be a Sign!My Profile

  14. Peachy and her Mommy July 24, 2017 / 4:57 pm

    I’m the opposite. I find the social media side of blogging rather tedious. I realize it’s important and I do it but I would rather spend my time writing. That’s why I started blogging. I hope you enjoy the course. Thanks for having me as co-host on #fortheloveofBLOG this week.

  15. Mrs Mummy Harris July 26, 2017 / 10:16 am

    Since you mentioned this course I’m so interested in it and seriously considering doing it myself… i just need to find time haha!! #fortheloveofBLOG

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