This week on my Mums in Business series I am delighted to be interviewing Gemma who set up Selfie Clothing a couple of years ago. Since then the business has gone from strength to strength appearing in Not On The High Street and Liberty of London. Selfie Clothing is range of colour-in t-shirts, capes and pyjamas for children, all of which have been inspired by her own children and their desire for arts and crafts. To find out more about Gemma’s inspiring story and how she manages to balance family life and the business then read on.
Tell me a little bit about you, your background and Selfie Clothing?
What were your drivers and motivations for setting up Selfie Clothing?
My kids – I wanted to make something for them! Even now, a year down the line they still love to make their own tops – they even come up with their own ideas for Selfie Clothing! ‘Yummy’ was their latest idea, which is now in production and we are also developing a ’Sports Stars’ theme top too.
How do you balance the business around family and childcare?
It’s very very hard. My saving grace is that the kids love Selfie Clothing and they are very proud of me, especially when they see me selling the brand on QVC. I’m lucky that the kids have grandparents who live locally and adore spending time with the boys. We also go on holidays, and enjoy many weekends away to make sure that we have family time. The boys realise that we can’t do the fun stuff unless mummy and daddy work hard! Having said that I always drop them off at school, rarely work at weekends and pick them up from school at least half the time
Since setting up Selfie Clothing what’s been your biggest success to date?
We have been working on Selfie Clothing for just under two years and it was a slow start, with many actions learnt along the way. The business really took off after our first trade show at the 2017 Autumn Fair, and since then we have had to pinch ourselves each month! Our biggest successes to date include being featured in the NOTHS catalogue, launching in Liberty London, airing on QVC and designing a bespoke range for Centre Parcs.
What’s your top tip for anyone who is thinking about setting up their own business?
Consider the ‘Best’ case scenario and make sure you know how to fund, manage and staff your business!
Thank you so much Gemma for taking part in my series, it was lovely to interview you, and I wish you the best of luck in the future.
If you would like to be part of my Mums in Business then just drop me an email: firstname.lastname@example.org. Or have a nose at some of the other businesses I have featured in my series: Sweet Hearts Hair Design, Livvy and Rose, and Happity.