Three ways to make money from your blog as a new blogger

Three ways to make money from your blog as a new blogger

I’ve been blogging for over two years and during this time I have seen that there are many ways that you can make money from your blog. It could be in the form of guest posts, sponsored posts, product reviews and competitions, or by other brands and companies seeing your writing skills, and wanting you to write for them. Making money from your blog is exciting, especially when brands and companies want to work with you and you see your inbox pinging with their emails. However fame doesn’t come instantly and it takes time to build up your reputation. Perseverance is key, alongside continuing to write great content that your audience and followers want to read. So, here are three ways you can make money from your blog as a new blogger.

By accepting guest posts

There are many brands, PRs and SEOs who are looking for bloggers to host their content. The reasons for this are simple; it gets their brand out to your audience, helps boost their domain authority (if yours is higher than theirs), plus they retain editorial control over the content. Many companies may try to avoid paying a fee for guest content. However remember that you should always charge for these posts, even though they are supplying the content, it’s still your time to publish it, source imagery, promote on social media, and most likely include a do-follow link. So, always charge a fee that you are comfortable with or negotiate your hardest. There are many companies out there who are always on the look out for bloggers, and one is a tool created by Ginger Marketing, where you can sign up to be selected by brands to host their guest posts.

One other thing to remember is that you may not always feel comfortable accepting guest content, and you should at least agree in advance that the content is written to work with your blog niche, tone of voice and audience. Then if you’re not 100% happy with it, or have a bad feeling about it you don’t have to publish it.

Plan and prepare all your blog posts to make money

By writing sponsored posts

Another way of making money from your blog is to write sponsored posts for brands and companies. Unlike guest posts these posts are written by you, so they are guaranteed to be in your tone of voice, and will work with your blog niche and target audience.

A sponsored post is not a review of a product, it is in fact a blog post that is relevant for your audience and includes a mention and link to a particular product or brand. For example I recently wrote about how to enjoy spending time outside with your children which was a sponsored post for patio and garden furniture. The post was related to parenting (my blog niche) and therefore relevant to my audience, and was not a review of patio or garden furniture. Instead it just mentioned the brand and included a link to their website. This is what a sponsored post is, and lastly always remember to disclose that the post is sponsored at the start or end of the blog post.

Deciding how much to charge for a sponsored post can be tricky especially as a new blogger. There are three ways you can do this.

  • Firstly think about how much time you will spend writing and researching the post, and whether the brand would like any social media shares. Then base your fee on your hourly rate.
  • Secondly think about your fee in line with your domain authority. I have heard that you should charge four times your DA for sponsored posts.
  • Thirdly if it’s a slightly more controversial brand such as gambling or smoking, you have every right to charge a much higher fee.

Working to make money from your blog

By writing reviews and hosting competitions for brands

I know many bloggers who do not charge brands or PRs for product reviews especially when you are a new blogger to the blogging world. This is perfectly acceptable as you are building up your blog, and you are excited about getting items to review. I did exactly the same when I first started blogging.

However now that I have been blogging for some time, and have built up credibility with my audience and followers, I now set a minimum fee for all my product reviews and competitions. If I am offered an item to review of a particular high value or it is something that I really want, I will consider whether to provide the brand with my fees for this.

You could provide the brand with two options plus your fee when you receive an email requesting a product review:

  • Option 1 – Product review only and social shares, plus getting to keep the product.
  • Option 2 – Product review, competition and social shares, plus getting to keep the product.

When running a competition alongside a product review, I tend to offer a slightly cheaper fee as running a competition provides benefits to both yourself and the brand, including increased traffic and followers. You can use this as a hook to get the brand interested, and hopefully agree to pay you for your time to review the product and run the competition. I always where possible try to include the competition as an add-on as the brand may see that you are trying to add value here as well.

So those are three ways in which you can start to make money from your blog. As I mentioned at the start of the post; perseverance is key. Don’t be disheartened if brands do not have budget, move on, or think about whether you want to work with them. I find that having my media kit ready to share really helps to improve my chances of getting payment for guest and sponsored posts, and being accepted to write product reviews for a fee. Guest Bloggers Wanted is also another really useful site to join for any guest or sponsored content too!

I hope you found this post useful. I would love to hear how you make money from your blog and how do you negotiate with brands and PRs?

Claire x

Three ways to make money from your blog

This is a sponsored post. 

 

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18 Comments

  1. Hayley @ Mission: Mindfulness April 9, 2018 / 8:58 pm

    Good and super clear advice as ever Claire. Your posts on this sort of stuff are always very open and honest and this is much appreciated. xx

  2. Noleen Miller April 11, 2018 / 11:47 am

    Great advice. I’m still new at blogging so I accept products for review or collaborations that is not worth much. Thanks for sharing #fortheloveofblog

  3. This Scribbler Mum April 11, 2018 / 12:37 pm

    I’m very new to blogging so this is really good info for me on how to make money through my blogs. Thank you for sharing! Pinning it! #fortheloveofBLOG

  4. Tracy Albiero April 11, 2018 / 1:35 pm

    I am just starting out and have done several reviews where I get to keep the product. Still waiting for my first real offer where I get to keep the product AND get paid! #fortheloveofblog
    Tracy Albiero recently posted…pre-TWEENMy Profile

  5. Welsh Mum Writing April 11, 2018 / 2:25 pm

    Brilliant advice, particularly on how to calculate your fee and things to consider. #ForTheLoveofBlog

  6. Sara @ Magical Mama Blog April 11, 2018 / 2:51 pm

    I have only taken the dive into small ads and minuscule affiliate programs. I want to be a bit more established before pitching myself to brands, I’m thinking when my blog hit’s it’s first anniversary! This is a fabulous post for me! Thank you for sharing!
    #fortheloveofblog

  7. Kayleigh (Mini Human Resources) April 11, 2018 / 5:55 pm

    This is so helpful thank you! I still have so much to learn so going to wait a while before starting to try and monetise my blog, but it’s definitely the direction I hope to head with it very soon so this post is great, thank you! #fortheloveofblog
    Kayleigh (Mini Human Resources) recently posted…Car Journeys with Kids: Survival TipsMy Profile

  8. Kate April 11, 2018 / 6:36 pm

    Handy hints Claire, thanks for the heads up #fortheloveofBLOG xx

  9. Chloe April 11, 2018 / 8:39 pm

    Hi, thanks for sharing these helpful tips. I’ve also read about charging 4 times your DA for certain posts. I wish I had read your post much earlier in my blogging journey #fortheloveofBLOG

  10. Michelle | The Willow Tree April 11, 2018 / 10:49 pm

    Thank you Claire for this post. My blog is only 3 months old and I’ve done quite a few reviews but I’ve never charged. I just want to get more established!! I think it time charging a fee will occur but when? How long before you consider charging or offering sponsored posts? Defo bookmarking this post! #fortheloveofblog

  11. Briony April 12, 2018 / 6:28 am

    I still rarely charge for reviews or competitions. Though I stopped accepting low value items a long time ago. #fortheloveofBLOG

  12. Pamela McGowan April 13, 2018 / 7:29 pm

    Very useful blog! I am very new to blogging and it’s all still a minefield to me so I will no doubt be back to this blog at some point to educate myself further on the blogging lingo lol!
    #forthelovelfBLOG

  13. Sarah | Digital Motherhood April 15, 2018 / 9:13 pm

    Good tips. I still don’t have much luck with guest posts, find that if they ever agree to pay then it’s peanuts! #fortheloveofBLOG

  14. Helena April 16, 2018 / 9:19 pm

    Great tips if you are aiming to monetise #fortheloveofBLOG

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