Blogging, it’s a skill, it’s a hobby and it’s a job. I’ve been writing and running this blog for two years now and in that time it has grown. I’ve also learnt a lot too. It takes times. It takes patience. And it takes commitment. For anyone who has started blogging or is thinking about setting up about a blog, I wanted to share 5 realities to blogging that I’ve learnt throughout my blogging journey. This is not a scary post, it’s about being realistic and managing your expectations. Setting up a blog, writing and promotion is easy, but getting to where you would love to be may not be quite so easy.
From the very first step of setting up your blog and publishing it, you are being brave. It’s a huge step just to make that first leap – from publishing your first post to promoting yourself on social media. Now keep going. Next up it’s telling your family and friends. Don’t be scared about doing that, the more that you can shout about your blog the better. You’ll find that their support is great for your success, as the more that your content is shared, the better it is for you.
Next up to being brave is getting yourself out there. By that I mean attend blog conferences, write your About Us page and Media kit, pitch to brands and PRs. Always keep in the back of your mind – What’s the worst that can happen? Nothing. They can only say No. However if this does happen, don’t be disheartened, just keep going and don’t let it knock your confidence.
Don’t Expect Miracles
If you expect to make a quick buck from blogging, you’re wrong. You may have the odd brand or PR contact you in the beginning, but if you want to monetize your blog you need to keep going with it and pushing it. I’ve found that in my two years of blogging the last 6 months have been a success for me. By success I mean it’s making money, and making more and more money every month.
That has only come with hard work, by blogging every day, promoting myself, sharing content, guest posting, building my DA and social profiles. It’s all about raising your profile, getting yourself out there, and building your brand. Don’t be frustrated by this timeframe, you may monetize your blog sooner, but I know that brands and PRs do not come knocking on your door the moment you publish your first post.
It Takes Time
Building up your social profiles and followers takes time. I started my blog only using Twitter and quickly built up my follower numbers. I regret not starting Facebook and Instagram sooner as they have been the slowest platforms to grow, through no fault of my own, they are just notoriously difficult to grow. So the sooner you start working on your social channels the better, and to remember to use them all to promote you, your blog and your blog posts. Yes, you might feel a little weird doing that at first, but the more you do it the more you get used to it. Plus each social channel could become a vital traffic source for your blog.
Keep Going…..Don’t Give Up
This is true. Don’t ever give up. If you ever find yourself losing your nerve, worried about what to write about, concerned about a comment you’ve received, or just having a moment of self doubt, just keep going. I’ve learnt that under these circumstances it’s best to take some time out. This only has to be couple of days, but just step away from your blog for a bit, don’t think about it and then come back to it. You’ll instantly come back with more rigor and fresh ideas.
Lastly don’t compare. From the very beginning I used to compare my blog to others. If you’re doing this then stop right now. Remember that you might be comparing your beginning to someone elses middle. Remember that we all blog for different reasons, and someone might have very different reasons for blogging than you. Don’t worry if you haven’t got XX number of Twitter followers or you’re not in the Tots 500 like other bloggers. I’ve learnt that the only way to reach those milestones is to work hard and push my blog, and then I stopped comparing myself to other bloggers. To maximise your time on your blog, it’s best spent focusing on what you do well and how you can improve your blog, rather than looking at what others are doing.
So having spent just over two years running this blog I have learnt a lot about blogging. I know that money or whatever you define as blogging success doesn’t come right away. I know that it takes hard work, determination, positive thinking and confidence. And lastly I know that there is still so much more to learn. So if you’re reading this and having a blog wobble, keep going!